PPC Publishing - Is it a Cop - Out

I have read a lot recently about PPC Publishing. You have too, I imagine. There was that dead or alive debate. That really stirred things up a little.
I read once that for every 10,000 page views you get to the PPC monster alive web page, that you might average 100 dollars in PPC income.
So I thought that maybe I would buy into one of those ideas where you create PPC - optimized sites and drive traffic to it. Then I remembered that I make around 1000 dollars for every 10,000 page views.
So I decided not to.
Look, if you are already using the PPC monster, that is fine. You have it all figured out - maybe you have above - average clicks.
But if you are still debating - let me recommend the hard way - create your own sales funnel.
Yes, it is the hard way, but by my calculations, the return is 10X higher.
Create your own product, write articles, drive traffic to a squeeze page with those articles, build a list, and sell your product to your list.
You will make more money with your own list than you will with the PPC monster’s crumbs. That is my opinion, go figure.
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